Survey Results are Here!
From the desk of Executive Director, Roxi Witt:
We asked and you answered! We received over 400 responses to our Programming Survey. Thank you for your response! Now it’s our turn to analyze the data and bring what you want to see. That sounds simple – I only wish it were true! There are many variables that go into selecting and scheduling shows.
First, we can only bring shows that are touring in our area and we are subject to their timing. You pay a very hefty premium on the cost of the show to get them to make a special trip, if that’s even possible. We can rarely afford such a premium.
Second, we evaluate the total cost of the show – talent fees are only the beginning! Each show requires marketing or no one will know about the show, this averages $8,000/show; for 1,000 seats sold that’s $8 per ticket that is used for marketing. Then there are the production costs – sound, lights and backline (drum kits, guitars, amps, etc.) – often, for concerts we have to rent this equipment and the costs can easily be $5,000. Then there are costs for stagehands to set-up and run the show. In total, a show that might have talent costs of $20,000 could have total costs of $35,000 or more. All of the costs (talent fees, marketing expense, and production expense) affect the price of each ticket. We make our best estimate on how many tickets will sell to a particular show and set the prices to cover the expenses.
Third, we consider what other events are occurring during the same time frame, both here at RiverPark Center and in the community. Is December a good time or not? We traditionally have The Nutcracker, the Owensboro Symphony Orchestra pops concert and Goldie’s New Year’s Eve Show – how many more shows can the community afford? Again, sometimes this is an educated guess!
Finally, sometimes when we negotiate a talent fee that we can afford, considering all the other expenses and the ultimate ticket price, the act and/or agent won’t accept our offer. Or a whole tour is cancelled.
So, as you can see, selecting our programming is a bit of a juggling act, mixed with some negotiation and little bit of luck. We appreciate your feedback and we are beginning our work. Stay tuned for more programming announcements in the New Year!